The Builder Behind the Scenes—and the Chaos Cutter You Call
I don’t just talk about operations—I live in it. I fix the messy stuff most leaders avoid, rebuild the systems that hold companies back, and help teams get their sh*t together so the business can actually grow.
I’m Roger Jepsen—fractional COO, systems architect, and your go-to when it feels like the backend of your business is duct-taped together.
For over two decades, I’ve led ops and tech across eCommerce, fashion, B2B, and subscription brands—turning chaos into clean processes, broken systems into scalable infrastructure, and overwhelmed teams into aligned machines.
I’m not a theory guy. I’ve lived in the warehouse, sat in the dev chair, and led from the C-suite. I know how to fly a plane—and how to build a business that doesn’t crash.
Builder First
I don’t just audit—I build, integrate, implement, and lead. When I plug in, things move.
Tech + Ops Hybrid
Systems, dashboards, CRMs, WMS, Shopify, 3PL—you name it, I’ve made it work better.
Pilot Mindset
Calm in chaos. Systems that don’t fail. Mission focus. That’s how I operate—literally.
No-Fluff Leader
I cut through noise, own the problem, and get teams moving in the right direction—fast.
Plug Me In, and I’ll Clean It Up
From warehouse to KPIs—I fix what’s broken.
Whether it’s a 90-day sprint or a longer embedded role, I plug directly into your team. I work shoulder-to-shoulder with founders, execs, and operators—fixing what's broken and aligning what matters.
Need a dashboard built, a tech stack overhauled, or your fulfillment ops untangled? I’ve done it. Want someone who can communicate with developers and warehouse workers in the same breath? That’s me.
