Ops Architect | Pilot | Builder of Systems That Work

Ops Architect | Pilot | Builder of Systems That WorkOps Architect | Pilot | Builder of Systems That WorkOps Architect | Pilot | Builder of Systems That Work

Ops Architect | Pilot | Builder of Systems That Work

Ops Architect | Pilot | Builder of Systems That WorkOps Architect | Pilot | Builder of Systems That WorkOps Architect | Pilot | Builder of Systems That Work
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Fix What’s Slowing Down Your E-Commerce Ops

You didn’t start your brand to spend your days buried in disconnected tools, missed ship dates, and messy workflows. 


But here you are—fighting your tech stack instead of scaling your business.


That’s where I come in.

Learn More

20+ Years in the Trenches of E-Commerce

I’ve spent over 20 years helping e-commerce brands navigate complexity—fixing broken systems, streamlining operations, and scaling what works.


From Shopify to ShipHero, Klaviyo to 3PLs, returns workflows to full-scale warehouse transitions—I’ve worked across the full ecosystem. I’ve helped brands stuck in operational turbulence get back on course and grow from scattered to scalable.


You don’t need another guru or playbook.


You need someone who understands the systems, spots the friction points, and helps you execute with precision—so your brand can finally operate at full altitude.

Here’s How I Help You Scale Smarter

🛠 Tech Stack Optimization

🛫 Fulfillment & Logistics Flow

🛫 Fulfillment & Logistics Flow

Eliminate drag. Streamline your tools and build a system that lifts your business—without fighting it every day.


Most brands are running on a tangled mess of disconnected apps, duct-taped workflows, and tools they don’t fully use. I step in, audit your entire ecosystem, and cut the noise. We’ll trim the fat, keep what’s working, and implement smarter, scalable solutions. Whether you’re on Shopify, Magento, or hybrid stacks, I help you build a backend that’s clean, fast, and fully aligned with your team’s workflow—so you're not burning hours just trying to make systems talk to each other. 

🛫 Fulfillment & Logistics Flow

🛫 Fulfillment & Logistics Flow

🛫 Fulfillment & Logistics Flow

Fix the turbulence—whether it’s slow ship times, warehouse chaos, or 3PL disconnects. I’ve rebuilt flight paths like this countless times.


If orders are taking too long to ship, inventory is showing up in the wrong place, or your 3PL can’t keep up, it’s costing you trust and margin. I help brands build fulfillment flows that
work—from warehouse layouts and SOPs to tight integration with your order management system. Whether you’re scaling DTC, B2B, or both, I optimize the flow from checkout to doorstep so your customers get their orders on time and your team stops firefighting 

📦 Inventory & Demand Planning

🛫 Fulfillment & Logistics Flow

📦 Inventory & Demand Planning

No more guessing or crash landings. We’ll set up systems that actually tell you what to order—and when.


Running out of bestsellers or tying up cash in slow-moving stock? I bring clarity to your forecasting and demand planning. I set up frameworks that tie sales velocity, seasonality, vendor lead times, and product trends into a system you can actually rely on. You’ll stop relying on gut feel and start making inventory decisions with confidence—because stockouts and overstocks are both growth killers. 

📡 Dashboards & KPIs

🔁 Returns & Exchange Systems

📦 Inventory & Demand Planning

Think of it as your operations cockpit. Real-time data, clear indicators, and no more flying blind.


You can’t scale what you can’t measure. I help you identify the right KPIs that actually drive business outcomes—then build live dashboards that bring visibility to your team. From ops and fulfillment to CX and sales, I make sure every department has a clear readout on performance, goals, and blockers. You’ll be able to spot issues before they turn into emergencies—and know what levers to pull when things start drifting off course 

🔁 Returns & Exchange Systems

🔁 Returns & Exchange Systems

🔁 Returns & Exchange Systems

Smooth landings matter. I’ll help you turn support and returns into an experience that earns trust and builds repeat business.


Returns and customer support are usually treated as cost centers. I flip that on its head. By streamlining your returns portal, integrating your support tools, and building proactive policies, we turn this part of your business into a retention machine. I’ll help you build a returns process that’s fast, fair, and branded—while equipping your CX team with the tools and data they need to turn complaints into conversions. 

🧩 Seamless Integrations

🔁 Returns & Exchange Systems

🔁 Returns & Exchange Systems

Shopify, Gorgias, ShipBob, Klaviyo, Rebuy—whatever your stack, I make the systems communicate so your team can move like a well-trained flight crew.


Disconnected platforms are the root of most operational chaos. I specialize in stitching together your tech stack so data flows cleanly across your business. Whether it’s syncing inventory between your WMS and Shopify, passing order data to Klaviyo, or getting your ERP and 3PL to finally play nice—I’ve done it. The result? Less manual entry, fewer errors, and a team that can actually operate instead of babysitting tools. 

Ready for Takeoff? Let’s Unclog Your E-Commerce Ops

Here’s the truth—most brands don’t have an operations problem.


They’ve got a marketing execution problem tangled up in broken systems, bad data, and misaligned teams.


I’m not guessing here. I’ve battle-tested tools, campaigns, and tech stacks that drive results—because I’ve actually used them in the trenches. I’m talking Shopify, Klaviyo, Meta, ShipHero, Gorgias, 3PLs, CRMs, SMS—dialed in and working together, not working against you.


You’re likely sitting on untapped revenue because your ops aren’t synced with your marketing. That stops here.


 I work shoulder-to-shoulder with operators and founders to:

  •  Align marketing campaigns with inventory, cash flow, and fulfillment
  •  Build fast, repeatable promo systems that don’t break your backend 
  •  Clean up tech stack bloat and unify your data 
  •  Strengthen customer retention through better post-purchase experiences 
  •  Prep your ops for scale—so you can launch without stress 


 If you're serious about scaling and done playing duct-tape with your tech and team, I'm your guy.


Let’s fix what’s slowing you down.

Scaling without systems is like flying without instruments—risky, reactive, and headed for turbulence.

Book A Call

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